Product Innovation Group Manager
hace 1 mes
As a Product Innovation Group Manager at PPG México, you will lead and develop high-impact marketing strategies to drive company growth and strengthen market presence. You will have the ability to understand the main market trends, to capitalize on them in a product portfolio that meets the needs of different target audiences.
Key Responsibilities:- Develop the long-term product strategy of the lines in charge, aligning this strategy with the national and global business goals.
- Analyze the market and competition to identify opportunities and threats and use this data to design portfolio strategies.
- Lead the innovation process of the products in charge using external and internal insights.
- Collaborate and participate in diverse teams for constructing cross-category strategies in the medium and long term.
- Lead market research and data analysis needs to gain valuable insights into consumer behavior and market trends.
- Perform post-mortem analysis of implemented strategies and provide recommendations to increase results.
- Propose and manage the national promotional strategy.
- Supervise and lead a team of marketing professionals, providing direction.
- Collaborate with the sales team to ensure understanding between the different commercial layers and ensure a correct implementation of the strategy for the end customer.
- Collaboration with the pricing team ensuring the profitability of the categories in charge and guaranteeing strategy.
- Bachelor ́s Degree in Marketing, Business Adm, Communication or related.
- Desirable master's in marketing or business management.
- English at advanced level.
- 6+ years of experience managing PPG ́s product portfolio and responsibilities mentioned above.
- Salary, medical insurance, life insurance, among others.
At PPG México, we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on Twitter.
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