Data Analyst

hace 1 mes

Ciudad de México, Ciudad de México Nasdaq A tiempo completo
Job Title: Digital Insights and Performance Analyst

The ideal candidate should be strongly focused on understanding and reporting customer insights and website performance recommendations, using their analytical thinking to improve marketing activities and optimizing their effectiveness.

Responsibilities:
  • Utilize various digital tools to gather and analyze data from online user interactions across multiple data sources.
  • Create easily understandable data visualizations to communicate insights effectively.
  • Collaborate with development and marketing teams to implement recommended solutions.
  • Generate insights into online visitor behavior and content consumption.
  • Stay informed about emerging trends in online marketing performance and website design.
  • Create data measurement plans for Global Data Layer definition, implementation, and troubleshooting across multiple Business Units.
  • Maintain and improve reports for the digital marketing team.
  • Bachelor's degree in marketing, statistics, computer science, or related fields.
  • 1-3 years of experience in customer data analysis and data mining.
  • Proficiency with key web analytics platforms such as Google Analytics 4 and Salesforce. Experience in Adobe Customer Journey Analytics is a PLUS.
  • Clear understanding of Tag Management solutions such as Google Tag Manager, Tealium, or Adobe Experience Cloud.
  • Experience with Reporting visualization tools as Looker Studio, Tableau, or Power BI.
  • Strong verbal and visual communication skills for presenting findings and recommendations.
  • Exceptional attention to detail and accuracy.
  • Ability to collaborate effectively across diverse teams including engineering, marketing, and creative departments.

Nasdaq is an equal opportunity employer.

We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity, and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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