Senior Marketing Data Analyst Lead

hace 1 mes


Ciudad de México, Ciudad de México Tala A tiempo completo
About Tala

Tala is a pioneering financial technology company dedicated to empowering the Global Majority through innovative financial services. With over $450 million in funding, we have revolutionized the way people access credit and other financial solutions.

Our mission is to provide underserved individuals with the economic power to improve their lives. We strive to achieve this by offering a unique platform that combines lending and other financial services, allowing people in emerging markets to start and grow their businesses, manage daily expenses, and pursue their financial goals with confidence.

We are proud of our global presence, with offices in Santa Monica, CA; Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India. Our remote-first approach allows us to tap into diverse talent pools and foster a culture of collaboration and innovation.

The Role

We are seeking an experienced Senior User Acquisition Specialist to join our team. This role requires a data-driven approach to expand our user base through paid, organic, and analytical initiatives. The ideal candidate will possess a strong understanding of various acquisition channels, a passion for data analysis, and a proven track record of delivering results.

Key Responsibilities:
  • Data Analytics: Translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics like CPA, ROAS, and LTV.
  • Market Intelligence: Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels (Facebook Ads, Google Ads, organic search).
  • Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth.
  • Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives.
Requirements:
  • Strong analytical and problem-solving skills.
  • Experience in SQL and data visualization tools (Looker).
  • Experience with marketing analytical tools and MMPs (Google Analytics, Adjust) is a plus.
  • Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams is a plus.
  • Fluency in Spanish and English, alongside excellent communication and collaboration skills.
  • 3+ years of experience in data analytics and A/B testing.
  • 3+ years of experience in user acquisition or digital marketing.
What We Offer:

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience. In addition, we provide a dynamic work environment, opportunities for professional growth, and a chance to be part of a pioneering fintech company.



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