Marketing & PR Lead
hace 2 semanas
About Heranza Consulting Group
Heranza Consulting Group is a professional services firm dedicated to providing expert advice to business owners. Our team of experts has been serving clients across Mexico since 1991, offering a range of services including tax and legal consulting, audit services, and family business consulting.
Job Summary
We are seeking a highly experienced Marketing & PR Lead to join our team. As a key player in our growth and expansion strategy, you will be responsible for developing and executing marketing strategies across various functions to support client needs. This is a unique opportunity for someone who wants to drive success for multiple clients while learning about their unique industries and business models.
Key Responsibilities
- Develop and execute marketing strategies across various functions, including project management, brand management, and content creation.
- Apply project management skills to ensure successful campaign execution and timely delivery.
- Enforce internal brand guidelines and develop website content to enhance our online presence.
- Create innovative social media content and write thought leadership articles to establish our expertise.
- Pitch experts for media and speaking opportunities to increase our visibility.
- Research and develop target lists to support marketing campaigns.
- Execute marketing automation and campaigns in HubSpot to drive results.
- Develop, execute, and report on campaigns to measure their effectiveness.
- Assist with event management to create engaging experiences for our clients and partners.
Requirements
- 5+ years of experience in marketing and PR, with a proven track record of developing and executing successful campaigns.
- Exceptional written and verbal communication skills, with the ability to adapt communication style based on audience.
- Exceptional project management skills, with experience managing people and projects.
- Strong executive presence, with the ability to hold their own with founders and senior executives.
- Strong attention to detail and analytical skills, with experience working with web content management tools and marketing automation platforms.
- Experience with SEO, Google Analytics, and social media advertising.
Why Join Heranza Consulting Group
We offer a competitive salary, variable compensation, and a range of benefits, including career growth opportunities and partnerships with leading organizations. We are committed to creating a great environment for our team, with a focus on integrity and excellence.
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