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Marketing Strategist for Lays and Doritos

hace 2 meses


Xico, México Pepsico A tiempo completo
About the Role

We are seeking a talented Marketing Strategist to lead the marketing efforts for Lays and Doritos in LATAM. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and brand awareness.

Key Responsibilities
  • Lead the development of marketing strategies for Lays and Doritos across LATAM, ensuring alignment with global brand marketing teams.
  • Collaborate with cross-functional teams, including Commercialization, R&D, and DX, to define the portfolio innovation pipeline and flavors.
  • Execute brand strategy transformation programs, leveraging global and local marketing efforts to drive 360° marketing campaigns.
  • Design and execute learning paths to understand brand development and define new growth plans.
  • Optimize resources across Create and Deploy markets to maximize A&M usage.
Your Impact

As a Marketing Strategist for Lays and Doritos, you will have a significant impact on the success of our brands in LATAM. You will be responsible for leading big bets programs, harmonizing campaigns across markets, and ensuring the correct communication and usage of brand assets.

Requirements

To be successful in this role, you will need to have a strong background in marketing strategy, with experience in leading cross-functional teams and developing marketing plans. You will also need to have excellent communication and project management skills, with the ability to work in a fast-paced environment.