Senior Marketing Professional

hace 4 semanas

Xico, México Wood Mackenzie A tiempo completo
Job Description

Role Purpose:

The Senior Marketing Specialist will report to a senior member of the American Regional marketing team. They will be focused on delivering multi-channel marketing campaigns, driving lead generation and customer cross-sell. The role's focus will be primarily within the metals and mining segment, although they will have the opportunity to support the full regional team on campaign delivery in Latin America.

Main Responsibilities:

  • Build and execute high-quality multi-channel campaign tactics, working closely with colleagues across both Americas and the global marketing team to enthusiastically follow global marketing processes and procedures and deliver on campaign plans
  • Write, adapt, and deliver marketing content (English and Spanish) for use across marketing channels/activities
  • Effectively work with senior marketing leaders to continuously analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs - track, analyze, and optimize continuously
  • Work collaboratively with the global marketing team (digital, content, creative, product marketing, PR, and more) to maximize the reach and performance of campaign activities and to share best practices
  • Work with cross-functional stakeholders (e.g. Sales, Research, and Consulting teams) to build audiences and content
  • Build and research audiences in identified target segments using Salesforce/Pardot

Qualifications:

  • A Bachelor's degree in a relevant field or equivalent vocational training/marketing certification
  • At least three years professional marketing experience; experience in B2B marketing and the energy sector is highly preferred
  • Excellent English and Spanish verbal and written communication skills, showcasing story-telling and creative thinking across mediums (visual, written)
  • Understands the principles of using performance data to drive decision-making
  • Must love collaborating across global teams and should possess a positive, solutions-orientated attitude and demeanour
  • Executes marketing tactics with understanding, accuracy and timeliness; can manage own workload with multiple priorities and self-motivate, with exceptional attention to detail
  • Passionate about learning and development, with a keen interest in building your marketing skills and growing yourself professionally; employs a continuous learning mindset to advance skills and drive impact
  • Strong customer-first mentality, both internal and external
  • Tech-friendly; some experience with Martech (ideally, have some experience using Salesforce and Pardot) and digital marketing practices and channels (Google Analytics, SEO, PPC, and social media)

Expectations:

  • Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones

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