Digital Analytics Strategist

hace 4 semanas


Ciudad de México, Ciudad de México Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. A tiempo completo

In Ingenia Agency, we're looking for a skilled professional to lead our digital analytics efforts.

Accountable for implementing the digital tagging and analytics measurement strategy for the clients portfolio of digital products, including websites, blogs, mobile apps, and reporting applications.

Key responsibilities include:

  • Centralizing digital tracking, analytics, and associated data quality.
  • Implementing and managing analytics platforms (primarily Google Tag Manager, Google Analytics 360 Suite, Google Optimize).
  • Managing project timelines and budgets.
  • Directing data layer implementation on new sites and pages across website properties.
  • Creating and maintaining documentation related to data layer implementation requirements.
  • Developing and maintaining processes for tag requests/approval and management.
  • Managing tags via tag management platform (GTM).
  • Diagnosing issues with existing platform configurations and tags, and providing recommendations for improvement.
  • Working with third parties to resolve discrepancies or platform issues.
  • Maintaining working knowledge of industry best practices and changes in analytics platforms, and identifying how they impact existing clients.
  • Collaborating with developers to communicate implementation details and define JavaScript functions.

Requirements:

  • Bachelor's degree in Computer Science or similar.
  • 4+ years business experience with 3+ years digital analytics implementation experience.
  • 4+ years of working with the Google360 and GTM or similar platform.
  • Experience creating and maintaining operational data quality monitoring processes.
  • Experience working with tag management platforms and data layers.
  • Web analytics certification a plus.
  • Tag management certification a plus.
  • Mobile and app experience a plus.
  • Data Management Platform (DMP) experience a plus.
  • Advance English.
  • Be Extraordinary.


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