Data Analyst

hace 3 semanas


Ciudad de México, Ciudad de México Media A tiempo completo

About the Role

We are seeking a highly skilled Data Analyst to join our team at Media. As a Data Analyst, you will be responsible for analyzing and interpreting complex data sets to inform business decisions and drive growth.

Key Responsibilities

  • Provide expertise in measurement and analytics of organic social media campaigns, channel optimization, and reporting
  • Design and implement comprehensive data analysis methodologies for internal projects
  • Develop and own dashboards and reports that track OKRs and key performance indicators (KPIs)
  • Work across multiple client accounts to ensure the best delivery and results in various organic social media campaigns
  • Continuously provide insights to internal teams and clients based on data analysis of organic social media performance
  • Benchmark and measure organic social media activities and influencer marketing initiatives
  • Conduct daily, weekly and monthly data/intelligence reviews with project teams, providing strategic recommendations for continual improvement in organic social media performance
  • Translate strategic recommendations for digital experiences into actionable items
  • Collaborate with other marketing account leads to ensure alignment of strategies across all channels
  • Stay updated with the latest social media best practices and technologies
  • Utilize social media analytics tools
  • Conduct extensive audience and platform research to inform organic social media strategies for clients
  • Process, analyze, and understand conversations in digital channels to identify key insights or brand opportunities
  • Monitor and analyze digital and social crises
  • Collaborate with other team members on research, content creation, and optimization efforts

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