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Brand Development Executive

hace 1 semana

Ciudad de México, Ciudad de México Central Group A tiempo completo

Central Group is seeking a seasoned marketing professional to spearhead the development and management of our retail brands. As a Brand Development Executive, you will be responsible for creating and executing strategic plans to drive business growth, increase market share, and enhance brand value.

About the Role

You will lead cross-functional teams to develop and implement marketing strategies, manage brand portfolios, and analyze consumer behavior to inform business decisions. Your expertise in branding, marketing, and team management will enable you to effectively drive business results and achieve organizational goals.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to meet business objectives
  • Manage and maintain brand portfolios, including brand positioning, messaging, and visual identity
  • Analyze consumer behavior, market trends, and competitor activity to inform business decisions
  • Lead cross-functional teams to launch new products, services, or initiatives
  • Collaborate with product development and other functions to ensure effective brand management
Requirements
  • Bachelor's or master's degree in Business, Marketing, or related field
  • Minimum 7-10 years of experience in marketing and brand management, with 3-5 years of team leadership experience
  • Excellent written and verbal communication skills