Digital Marketing Strategist II

hace 6 días


Ciudad de México, Ciudad de México Scopely A tiempo completo

We are seeking a talented Performance Marketing Manager II to join our User Acquisition team in Mexico City on a hybrid basis.

At Scopely, we strive to create engaging experiences for our players and are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are dedicated to providing equal employment opportunities and welcome individuals from all backgrounds to join us.

Key Responsibilities:

  • Develop and execute comprehensive performance marketing strategies to drive player growth and efficiency across various digital marketing channels.
  • Independently manage significant performance marketing budgets across multiple channels to maximize games' growth and profitability.
  • Strategize, execute, and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, CTV, Influencer marketing, and more.
  • Collaborate with cross-functional teams to design and execute A/B & multivariate testing and present results to related teams.
  • Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users.
  • Grow and manage marketing partnerships for UA efforts across the globe.
  • Proactively source new partners to diversify portfolio.
  • Present and communicate effectively with leadership stakeholders from varying functions.

Requirements:

  • Bachelor's degree in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field.
  • 2-4 years of experience in media buying/user acquisition/performance marketing.
  • Strong understanding of funnel conversion metrics, retention rates, and LTV predictions.
  • A hunger to be at the forefront of the mobile advertising space and the mobile app market.
  • Proven ability to effectively communicate with cross-functional teams.
  • Strong analytical skills and attention to detail.
  • Strong proficiency with Excel required, SQL is a plus.


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