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Global Demand Marketing Manager

hace 2 meses

Xico, México Zendesk A tiempo completo
About the Role

We are seeking a highly skilled Global Demand Marketing Manager to join our team at Zendesk. As a key member of our marketing organization, you will play a critical role in driving business growth and profitability through the development and execution of global demand marketing campaigns.

Key Responsibilities
  • Develop and execute global integrated marketing campaigns that target key personas, including customer support, IT, operations, and HR.
  • Partner with product marketing and leverage data-driven analysis to understand enterprise target audience segmentation, align messaging to target audience, and develop content strategy to support new business campaigns.
  • Collaborate with sales enablement teams on campaign implementation, lead follow-up, and performance.
  • Evaluate research, data, market conditions, and competitive position and implement adjustments as needed.
  • Build and manage global integrated marketing campaigns that drive engagement, registration, and attendance at global events.
Requirements
  • 7-10 years of marketing experience with customer, campaign, or integrated marketing experience (Customer experience, B2B, SaaS preferred).
  • Experience driving end-to-end execution of global marketing programs and campaigns.
  • Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies.
  • Strong and proven writing and messaging skills.
  • Quick learner with the ability and agility to thrive in a fast-moving, changing environment.
  • Exceptional project management skills with a proven track record in managing complex projects with multiple stakeholders and tight deadlines.
  • Creative and innovative with a knack for improving programs and problem-solving.
  • Strong organizational skills with keen attention to detail.
  • Ability to use data insights to optimize campaign performance.
  • Strong communication skills across all levels, from marketing and sales professionals to executives.
  • Positive attitude, collaborative, energetic, and optimistic.
  • Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.
About Zendesk

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today, we power billions of conversations with brands you know and love. We believe in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate, and learn while also giving our people the flexibility to work remotely for part of the week.