Senior Marketing Data Analyst

hace 4 semanas


Ciudad de México, Ciudad de México Tala A tiempo completo
About Tala

Tala is a fintech company on a mission to unleash the economic power of the Global Majority. With nearly half a billion dollars raised, we serve millions of customers across three continents. Our platform enables lending and other financial services, empowering people in emerging markets to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence.

We are expanding across product offerings, countries, and crypto. Our global team has a remote-first approach, with offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.

We are seeking a data-driven Senior User Acquisition Specialist to expand our user base through paid, organic, and analytical initiatives. This role requires a strong understanding of various acquisition channels, a passion for data analysis, and a proven ability to deliver results.

Key Responsibilities:

  • Data Analytics: Translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics like CPA, ROAS, and LTV.
  • Market Intelligence: Analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels (Facebook Ads, Google Ads, organic search).
  • Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth.
  • Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives.
  • Global Working Culture: This role will support multiple time zones and countries with working hours from 2 pm - 10 pm CST. It requires an interest in global customer insights.

Requirements:

  • Strong analytical and problem-solving skills.
  • Experience in SQL and data visualization tools (Looker).
  • Experience with marketing analytical tools and MMPs (Google Analytics, Adjust) is a strong plus.
  • Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams is a strong plus.
  • Fluency in Spanish and English, alongside excellent communication and collaboration skills.
  • 3+ years of experience in data analytics and A/B testing.
  • 3+ years of experience in user acquisition or digital marketing.

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