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Digital Marketing and Ecommerce Director
hace 2 meses
We are seeking a highly skilled Digital Marketing and Ecommerce Manager to join our team at Birdman. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to drive online sales and create an outstanding customer experience.
Key Responsibilities- Create and manage budgets for all digital marketing and ecommerce campaigns
- Manage and optimize Birdman's ecommerce platforms, ensuring that all products and services are accurately represented, and that users have a seamless online experience
- P&L management
- Sales operations: inventory management, fulfillment, returns, customer service
- Develop and execute promotions and campaigns to drive traffic and sales, including seasonal promotions, product launches, and other marketing initiatives
- Analyze and report on performance metrics, including key website and sales KPIs, and use data to optimize strategies and tactics
- Conversion and retention optimization: listing SEO, content optimization, review management
- Collaborate with external partners, including agencies and clients, to drive brand awareness and customer engagement
- Stay up-to-date with industry trends and developments and adapt digital marketing strategies accordingly
- Bachelor's degree in marketing, business, or a related field
- At least 5 years of experience in digital marketing and ecommerce, preferably in the food and beverages industry
- Experience with online store management and optimization, including SEO, UX optimization, and A/B testing
- Proven work experience as an account manager for Amazon, Mercado Libre, etc.
- Well-versed in performance marketing, conversion, and online customer acquisition
- Experience with social media advertising, including Facebook, Instagram
- Excellent analytical and problem-solving skills, with a strong focus on data-driven decision-making
- Excellent written and verbal communication skills, as well as strong presentation skills in English and Spanish
- Resourceful, entrepreneurially spirited, with strong business acumen and a problem-solving attitude
- MBA or master's degree in a related field
- Proven experience as a PPC Manager
- Knowledge of Amazon Advertising and related tools such as Helium 10, Junglescout and Perpetua
- Experience implementing marketing automation and customer service platforms
- Advanced Knowledge of Excel, R and SQL; familiarity with business intelligence tools (e.g., PowerBI, Tableau, SAS)
- A passion for healthy and sustainable food and a desire to make a positive impact on the environment and society
Birdman is a plant-based food company that aims to be a leader in healthier, sustainable and more conscious consumption habits and lifestyles. We develop innovative plant-based foods that are nutritious, sustainable, and delicious, with a smaller environmental footprint. We are committed to being agents of change in the food industry, and we are looking for a Digital Marketing and Ecommerce Manager to join our team.
