Salesforce Marketing Cloud Technical Specialist

hace 7 días


Mérida, Yucatán, México The Ksquare Group A tiempo completo
About the Role

We are seeking a highly skilled Salesforce Marketing Cloud Technical Specialist to join our team at The Ksquare Group. This is a full-time, remote position that offers a unique opportunity to work with a dynamic and innovative company.

Estimated Salary

$120,000 - $150,000 per year, depending on experience.

Job Description

The Salesforce Marketing Cloud Technical Specialist will be responsible for designing and implementing technical solutions for our marketing projects. This includes creating solution designs, documenting technical requirements, and executing technical implementation.

Responsibilities:
  • Campaign Development & Deployment:
    • Design and implement campaign development strategies using Salesforce Marketing Cloud.
  • Technical Implementation & Documentation:
    • Create solution designs (technical blueprints) for effective implementation.
    • Document and execute both technical and business requirements for Marketing Cloud projects.
  • Integration & Data Management:
    • Manage data integrations with Salesforce Marketing Cloud, Sales Cloud, and Service Cloud.
    • Set up data extensions, ensure data integrity, and manage API integrations between platforms.
  • Audience Management & Optimization:
    • Leverage SQL, AMPscript, and Server-Side JavaScript (SSJS) to create personalized templates and optimize audience segmentation.
    • Manage audiences through SQL queries and automation processes within Automation Studio.
  • Channel Expansion & Support:
    • Set up and maintain additional channels, such as WhatsApp, in alignment with campaign needs.
    • Troubleshoot and resolve technical issues within Marketing Cloud operations.
  • Reporting & Analytics:
    • Analyze campaign performance, focusing on engagement, conversion, and other KPIs.
    • Implement A/B testing strategies to refine messaging and optimize future campaigns.
Requirements & Qualifications

To be successful in this role, you should have:

  • Bachelor's degree in Computer Science, Marketing, Engineering, or a related field.
  • 2+ years of experience in Salesforce Marketing Cloud implementation and development.
  • Proficiency in HTML, CSS, JavaScript, AMPscript, SQL, and SSJS.
  • Experience with API integrations and data management processes in Marketing Cloud.
  • Knowledge of Node.js and Express.js is a plus.
Benefits

We offer a competitive salary, opportunities for growth and development, and a collaborative work environment. As an equal-opportunity employer, we are committed to providing an inclusive and welcoming environment for all employees.



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