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Integrated Media Marketing Manager

hace 2 meses

Xico, México Didi Global A tiempo completo

About Didi Global

Didi Global is a leading mobility technology company that offers a range of app-based services across various markets, including Asia-Pacific, Latin America, and Africa. Our services include ride-hailing, taxi-hailing, chauffeur, hitch, and other forms of shared mobility, as well as auto solutions, food delivery, intra-city freight, and financial services.

Our Mission

We aim to create a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future. We strive to solve the world's transportation, environmental, and employment challenges through the use of AI technology and localized smart transportation innovations.

About the Role

We are seeking an experienced Integrated Media Marketing Manager to join our media team at Didi Global. As a key member of our team, you will be responsible for planning, executing, and measuring effective cross-channel media strategies focused on building brand awareness and driving business results in Latin America.

Key Responsibilities

  • Create and execute innovative and effective multi-channel media strategies that exceed target goals.
  • Lead media agencies and digital in-house teams, fostering win-win collaboration and managing stakeholder relationships to maintain a trusted media advisor role.
  • Work closely with large-scale media partners and procurement teams to create negotiation strategies and deliver media rate efficiencies for Spanish-speaking markets in Latin America.
  • Conduct market analysis to identify key opportunities or threats, and continuously seek and analyze media innovation opportunities to improve brand OKRs and business metrics.
  • Measure and manage the impact of marketing activity on the customer lifecycle, tracking, measuring, and communicating agency post-buy reports to find optimization opportunities and grant efficiency of media strategies.
  • Work closely with BI and data analytics teams to input data-driven campaigns and measure media effectiveness throughout the funnel/campaign stages.
  • Juggle multiple projects, priorities, and stakeholders in a fast-paced, culturally diverse, and lean work environment, demonstrating self-motivation, proactivity, and collaboration.
  • Experience working closely with the banking and fintech industry.

Requirements

  • Total advertising and media experience: +8 years in media strategy, planning, buying, and measuring effectiveness, working in partnership with large agency teams.
  • Media planning experience: mainly digital + offline, leading direct offline and digital media buying and optimization.
  • Media agency experience: 5 years minimum.
  • Client/in-house experience: 1-2 years experience.
  • Spanish and English proficiency or fluency.
  • Bachelor's degree or equivalent (Marketing, Communication, Business Administration, Advertising).
  • Ability to work 6-8 hours at least 5 days a week.
  • Understanding of macroeconomic, socio-cultural relevance, and sociopolitical environment as a variable of marketing.
  • Understanding of media trends and new platforms usage across markets (Mexico, Colombia, Argentina, Peru, Chile).
  • A highly analytical individual who understands the use of data for making business decisions, up to date with state-of-the-art measurement tools, online and offline tracking methodologies.
  • Project management skills to effectively manage and communicate across teams, and timeliness of deliverables while tracking success.

Preferred Qualifications

  • Media planning experience in LATAM, mainly in Mexico, Colombia, and Argentina.
  • Category experience: Ride-hailing, Food delivery, Tech, Finance, CPG, Travel.
  • Exceptional analytical and communication skills.
  • Advanced skills on Excel, Drive, PowerPoint, and Monday.
  • Advanced stakeholder management, outgoing personality.
  • Skill set: Strong attention to detail, strong analytical and critical skills, Teamwork, quick learner, service attitude, accountable, integrity, highly organized, efficient, excel under pressure, empathy, leadership, proactive, stakeholder management.