Digital E-commerce Marketing Lead
hace 4 días
Job Description
We are seeking a highly skilled Digital E-commerce Marketing Lead to drive our e-commerce success across Latin America, with a primary focus on Mexico. As a strategic thinker and hands-on doer, you will be responsible for crafting data-driven marketing campaigns that resonate with our LATAM audience and fuel online sales growth.
- Develop and execute comprehensive e-commerce marketing strategies tailored to specific LATAM markets (primarily MEXICO), considering cultural nuances and consumer preferences.
- Manage the e-commerce marketing budget, allocating resources effectively to maximize campaign ROI.
- Oversee all aspects of online marketing channels, including paid advertising (search, social, display), organic search optimization (SEO), email marketing, and establish a strong partnership with the PR and influencer marketing function.
- Collaborate with cross-functional teams (product, merchandising, sales, wholesale, and retail) to ensure seamless online customer journeys and brand consistency.
- Analyze e-commerce data and campaign performance to identify areas for improvement and optimization.
- Stay ahead of the curve on e-commerce trends and best practices in the LATAM region, proposing innovative marketing initiatives to drive engagement and sales.
- Manage relationships with key e-commerce commercial partners and marketplaces in MEXICO and provide direction for the rest of the LATAM markets.
- Develop and maintain strong relationships with internal stakeholders, providing regular updates, insights on e-commerce performance, and the development of action plans to capitalize on business opportunities.
- The ideal candidate should have a minimum of 4-5 years of experience in e-commerce marketing, preferably within the fashion or retail industry.
- A proven track record of success in developing and executing data-driven marketing campaigns that deliver measurable results.
- A strong understanding of the MEXICO & LATAM e-commerce landscape and cultural diversity of the region.
- Fluency in Spanish and English (Portuguese a plus).
- Excellent analytical and problem-solving skills.
- Strong communication, collaboration, and organizational skills.
- Possession of leadership skills and team mentoring & development capabilities.
- An understanding of the wholesale ecosystem is preferable.
- Project and budget management experience.
- A sense of practicality and flexibility to manage multiple projects.
- Digital and social media tools management expertise.
Key Requirements:
- $80,000 - $110,000 per annum salary range.
- Mexico, D.F., Mexico location.
- Full-time employment opportunity.
- Levi Strauss & Co employee benefits package.
This is an exciting opportunity to join our team as we continue to grow and evolve in the digital space.
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