Digital Transformation Marketing Strategist

hace 2 días


Xico, México Citi A tiempo completo

Citi is seeking a highly skilled Digital Transformation Marketing Strategist to lead and manage campaigns that drive digital adoption across our target audience. This role is pivotal in increasing user engagement with digital tools, improving user experiences, and contributing to the organization's digital transformation objectives.

About the Role
  • Develop and execute marketing campaigns to promote the adoption of digital platforms and tools.
  • Identify target audiences and craft messaging that resonates with their needs and behaviors.
  • Collaborate with internal teams to align campaigns with business goals and product offerings.

Key Responsibilities:

Campaign Strategy & Execution
  • Develop and execute marketing campaigns to promote the adoption of digital platforms and tools.
  • Identify target audiences and craft messaging that resonates with their needs and behaviors.
  • Collaborate with internal teams to align campaigns with business goals and product offerings.
Performance Analysis
  • Monitor, analyze, and report on campaign performance metrics (e.g., adoption rates, user engagement, and retention).
  • Use data-driven insights to optimize strategies and improve outcomes.
Cross-functional Collaboration
  • Partner with product, customer support, and IT teams to ensure a seamless digital experience for users.
  • Understand customer pain points, motivations, and barriers to digital adoption.
  • Design strategies to address these challenges through education, incentives, or awareness campaigns.
Salary

$120,000 - $150,000 per year.

Requirements
  • Strong understanding of digital platforms, customer journey mapping, and user engagement strategies.
  • Proven ability to analyze performance data and drive actionable insights.
  • Excellent project management skills and ability to prioritize multiple tasks.
  • Strong communication skills and experience working in cross-functional teams.
Benefits

Citi offers a competitive benefits package, including health insurance, retirement savings plan, and paid time off.



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