Digital Marketing Specialist

hace 1 semana

Ciudad de México, Ciudad de México Airalo A tiempo completo

About Airalo

Airalo is a pioneering eSIM store that empowers global connectivity in over 200+ countries and regions. As a forward-thinking company, we're revolutionizing the telecom industry with innovative digital services. Our team is a diverse, global community that values diversity, inclusion, and equity. We're a travel-tech company that's passionate about changing the way people connect.

About You

We're looking for a highly motivated individual who shares our passion for quality work, teamwork, and personal growth. You're a self-disciplined professional who thrives in a collaborative environment. You're authentic, honest, positive, and kind, with excellent communication skills. You're able to manage multiple projects, analyze data, and stay detail-oriented. You're open to learning from others and embracing cultural differences.

About the Role

Position: Full-time / Employee

Location: Remote-first

Benefits: Employee Stock Options, Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

As a Paid Search Specialist, you'll be responsible for developing and executing our mobile and web search acquisition strategy across multiple markets on paid search channels. You'll work closely with our Senior Growth Manager, LATAM, to drive outcome-driven approaches to app and web marketing. Your goal will be to ensure our paid acquisition efforts on search platforms are best in class.

Key Responsibilities:

  • Develop and execute mobile app acquisition campaigns across various search marketing channels for the Latin American market, including keyword research, campaign structuring, and budget management;
  • Continuously test and experiment on acquisition campaigns to drive cost-effective user growth. Monitor and optimize paid search campaigns to maximize performance, improve click-through rates, and achieve conversion goals;
  • Analyze user acquisition and engagement data to inform acquisition strategy and decision-making;
  • Develop compelling ad copy that resonates with the Latin American audience, considering language preferences and cultural nuances;
  • Work cross-functionally with product, engineering, and brand teams to effectively drive paid search marketing strategy and outcomes;
  • Conduct market and competitor research to identify new acquisition opportunities;
  • Utilize analytics tools to analyze ad performance, generate insights, and make data-driven recommendations for improvement;
  • Effectively manage advertising budgets, allocate resources strategically, and provide regular reporting on budget utilization and performance;
  • Stay up to date with industry trends, especially in travel and best practices in mobile app acquisition. Stay informed about market trends, competitor activities, and changes in search engine algorithms to adapt strategies accordingly;
  • Work closely with cross-functional teams, including marketing, content, and analytics, to align paid search initiatives with overall marketing objectives.

Requirements:

  • 3+ years of experience in managing mobile app acquisition campaigns at scale in performance-driven competitive verticals such as gaming, tech, travel, etc;
  • Hands-on expertise on the Google Ads Stack (Search, Display, Video, Discovery, Performance Max, etc);
  • Strong analytical skills and expertise in Analytics and MMP tools (e.g. Google Analytics, AppsFlyer, Adjust, etc);
  • Experience working in the digital advertising and mobile space, with experience in performance solutions, competitive landscape, and local markets;
  • Fluency in English and Spanish, with impeccable verbal and written communication skills;
  • Superior internal & external communication & cross-functional stakeholder management skills;
  • Good time management with an eye for perfection & a strong operational background.

Nice to Have:

  • Prior experience in the tech, travel, or telecommunications industry;
  • Ad platform and Analytical platform certifications;
  • Working knowledge of other search platforms like Bing, Naver, etc is a plus;
  • Knowledge of eSIM and GSMA-related technologies and services.

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