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Brand Marketing Strategist

hace 2 meses

Xico, México Payjoy A tiempo completo

About the Role:

The Brand Marketing Manager will play a crucial role in developing and executing marketing strategies to elevate the PayJoy Credit Line and Card brand, driving audience engagement and growth. This role requires an entrepreneurial mindset with strong strategy and nimble execution.

Key Responsibilities:

  • Brand Activation: Develop and execute marketing strategies to drive sales and brand awareness.
  • Organic Social, OOH & Earned Media: Create and implement content calendars, community engagement, and content creation to drive audience engagement.
  • Brand Stewardship: Ensure brand consistency across all channels and partners, and develop precise briefs for internal and external content teams.
  • Brand Storytelling: Develop and manage content calendars to drive brand awareness and engagement.
  • Brand Management: Manage internal design and external agencies to execute marketing strategies.

Requirements:

  • Education: Bachelor's degree in Marketing, Business Administration, Communication, or a related field.
  • Experience: Minimum of 5 years of experience in marketing, with a focus on brand management, organic social media, earned media, and/or digital marketing.
  • Skills: Proven experience building a new brand, driving organic brand awareness, and managing multiple projects simultaneously.

Benefits:

  • Annual Coworking Travel Allowance: $2,000 USD
  • Annual Professional Development Allowance: $2,000 USD
  • Annual Fitness Allowance: $500 USD

About PayJoy:

PayJoy is a mission-driven company dedicated to helping a billion people around the world step into the modern financial system for the first time and supporting them on a path to financial success.