Digital Communications and Social Media Specialist
hace 4 semanas
Role Summary
AIG is seeking a Digital Communications and Social Media Specialist to join our team in Mexico. The successful candidate will work closely with the regional head of Digital & Social Media and the local Marketing & Communications manager to identify business priorities and opportunities.
Key Responsibilities
- Manage AIG Mexico's current Social Media channels and digital platforms (website and future blog)
- Propose creative online campaigns and organize an always-on content calendar that meet with local business priorities
- Supervise Community Management efforts along with Customer Success team
- Coordinate the digital agencies, providing them guidance and business drivers to facilitate their work
- Deploy global and regional Digital & Social media guidelines and campaigns to the Mexico market
- Estimate, manage and execute paid media plans for social media and online advertising within the budget
- Understand and identify buyer personas and create targeted audiences clusters for online advertising and sponsored campaigns
- Elaborate with the agency a routine of metrics reporting aligned with regional KPIs for better decision making and results delivery to the business
- Social media advisory for senior executives, especially for LinkedIn
- Handle our Marketing CRM (Eloqua) and Inbound Marketing campaigns
- Be in charge of our contacts base governance in accordance with company's privacy policies and local data protection regulations
- Brand advocate for pieces of design and voice tone/narrative, keeping in mind AIG's differentiators, our Purpose & Values and visual guidelines
- Manage all Digital & Social Media expenses and payments according to local policies, procedures, and deadlines
- Collaborate with the AIG Mexico's Marketing & Communications team routine, constantly participating in 360 initiatives and supporting other areas within the team
Requirements
- Minimum of 3 years in corporate social media channels handling, aimed to promote corporate reputation and target-audiences' engagement
- Experience in managing social media (LinkedIn, Facebook, Twitter, YouTube, Instagram, TikTok and others)
- Experience with Online Advertising (Google Display Network, Google Search, Native Ads - Taboola, Outbrain, Verizon, Programmatic)
- Elementary knowledge about websites and blogs (SEO/SEM, Landing pages, Adobe Experience Manager/HTML)
- Experience with B2B or B2B2C Marketing models
- Managing external vendors and agencies
- Excellent Spanish writing/content development
- Fluent English (reading, writing, and speaking)
- Ability to handle multiple tasks simultaneously
- Creativity. Open mindset for alternative and innovative digital marketing strategies
- Critical thinking and analytical skills
We Offer
A competitive compensation package and opportunities for professional growth and development.
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