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E-Commerce Channel Strategy Leader

hace 3 semanas

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About the Role

Mattel is seeking a seasoned E-Commerce professional to lead our channel strategy and drive digital sales optimization. As the Sr. Manager of Channel Strategy – E-Commerce, you will be responsible for developing and executing a comprehensive E-Commerce strategy aligned with our overall commercial goals.

You will oversee the company's omnichannel strategy, integrating E-Commerce with other sales channels, and collaborate with cross-functional teams to enhance online product visibility, pricing strategies, and promotional campaigns.

  • Define and execute a comprehensive E-Commerce strategy that drives business growth and revenue expansion.
  • Lead the development of data-driven insights to inform E-Commerce decision-making and optimize online sales performance.
  • Oversee direct-to-consumer platforms, marketplaces, and other digital sales channels to ensure profitability and scalability.

Key Responsibilities:

  • Omnichannel retail expertise
  • Digital sales optimization
  • E-Commerce platform management
  • Cross-functional team collaboration