Digital Marketing Specialist

hace 1 semana


Guadalajara, Jalisco, México Birdman A tiempo completo
Transformative Impact through Social Media

Birdman, the leading plant-based food and supplements company in Mexico, is driving a revolution in sustainable and cruelty-free lifestyles. Join our mission to amplify this impact by leveraging social media platforms to drive brand awareness, engagement, and conversion.

The Role

As our Social Media Coordinator, you will be responsible for developing and executing effective social media strategies to achieve brand objectives and key performance indicators (KPIs). Your expertise will include creating and curating engaging content for various platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Key Responsibilities
  • Develop and implement social media strategies to achieve brand objectives and KPIs
  • Create and curate engaging content for social media platforms
  • Manage social media campaigns from concept to execution, including content creation, posting, and performance tracking
  • Monitor and analyze social media performance using analytics tools and provide strategic recommendations for improvement
  • Stay up-to-date with social media trends and best practices to ensure the brand remains relevant and competitive
  • Collaborate with cross-functional teams to integrate social media into overall marketing campaigns
  • Lead influencer marketing initiatives, including identifying and collaborating with influencers, negotiating partnerships, and measuring campaign impact
  • Manage social media budgets and allocate resources effectively
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
  • Minimum of 5 years of experience in social media management, with experience in influencer marketing
  • Proven track record of developing and executing successful social media campaigns
  • Strong understanding of social media platforms and best practices
  • Experience managing influencer partnerships and campaigns
  • Excellent communication and interpersonal skills
  • Creative thinker with the ability to generate innovative ideas
  • Analytical mindset with the ability to interpret data and make strategic decisions
  • Ability to work independently and as part of a team


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