Automation Manager

hace 2 semanas


Juárez, Chihuahua, México Aptiv Plc A tiempo completo

As a skilled Automation Manager, you will oversee marketing campaigns and maximize the capabilities of our marketing automation platform. Working closely with cross-functional teams, your role will focus on implementing programmatic and operational initiatives to drive business growth.

**Key Responsibilities:**

- Develop and maintain marketing automation integration with CRM, ensuring seamless data exchange and enhancing customer insights.

- Analyze campaign metrics, providing data-driven recommendations to optimize performance and improve customer engagement.

- Collaborate with management to define KPIs, create reporting, and analyze campaign results. Develop strategies to enhance campaign effectiveness and drive business outcomes.

- Design and implement marketing automation processes, staying up-to-date with the latest best practices, strategies, and industry standards to maximize ROI.

- Plan and execute A/B testing to identify opportunities for process enhancements, productivity improvements, and conversion rate optimization.

**Requirements:**

- Bachelor's degree in Marketing, Communication, or a related field.

- 3+ years of marketing automation experience, preferably with Marketo.

- Advanced English level with excellent written and verbal communication skills.

- Knowledge of database management concepts and best practices.

- Strong project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines.

**What We Offer:**

- Competitive compensation package, including major medical insurance and life insurance.

- Flexible retirement plan and access to internal and external training, coaching, and certifications.

- Opportunities for growth and development in a dynamic, global environment.

- Recognition for innovation and excellence, with opportunities to give back to the community.

- A safe, inclusive, and supportive work environment that values diversity and promotes work-life balance.



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