Data Analyst
hace 3 semanas
Zendesk is a leading service-first CRM company that builds powerful, customizable software designed to improve customer relationships. We encourage growth, innovation, and giving back to the communities we serve. As a Senior Data Analyst, you will play a vital role in optimizing our website to drive conversions by analyzing leads and the effectiveness of various marketing channels. You will contribute to refining our marketing funnel and creating an exceptional online customer experience.
Key Responsibilities
- Conduct in-depth analysis of website performance and landing pages to identify key metrics driving user engagement and conversions.
- Optimize landing pages to maximize conversion rates by implementing effective content and design elements.
- Utilize SQL and business intelligence tools to sift through large datasets, creating dashboards and reports, and generating complex datasets by collecting data from multiple sources.
- Partner with the web team and product managers to provide data-driven support for web A/B testing initiatives that enhance user experience and conversions.
- Monitor and investigate metric performance to understand factors driving success in funnel metrics.
- Collaborate with cross-functional teams to leverage data for measuring and proving success.
Requirements
- 5+ years of experience in strategy consulting, data analytics, business intelligence, or a related field.
- Expert knowledge of SQL and ability to perform effective querying involving multiple tables and subqueries.
- Experience with web analytics tools and A/B testing platforms.
- Familiarity with marketing funnel reporting and industry KPIs.
- Excellent written and verbal communication skills to present data and provide recommendations to senior-level stakeholders.
About Zendesk
At Zendesk, we believe in offering our people a fulfilling and inclusive experience. We have a hybrid way of working that enables us to come together in person and remotely, giving our people flexibility and work-life balance. We invest in diversity and inclusion, and our Social Impact team is actively engaged in our community, enabling us to invest thousands of hours with local community groups each year.
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