Data Integration Specialist
hace 3 semanas
Nasdaq is seeking an experienced Data Integration Specialist to lead integration and operations efforts for our customer data platform and drive data connectivity across our technology stack.
This is an exciting opportunity to build-out the inbound and outbound connections we need to build out our unified customer profile and drive our customer data strategy forward.
We are looking for a creative problem-solver who is analytical, technical, and business-oriented who will continually look for ways to modernize and enhance our customer data platform and documentation processes.
You must be passionate about technical integrations, data, and optimizing processes, and willing to roll up your sleeves to do hands-on work in our customer data platform, marketing and sales technology platforms, and datasets across the business.
Key Responsibilities:
- Learning our tech stack across a broad set of sales, marketing, and customer success platforms and identifying the best way to connect each technology to the CDP
- Analyzing use cases to define, build, transform, and map fields needed to ingest actionable data points from sales, marketing, and customer success platforms into the CDP
- Building custom schemas aligned with our data strategy for ingestion into and activation of the unified customer profile
- Setting up inbound and outbound connections to our customer data platform (CDP) using a number of connection types
- Monitoring and managing precedence-based merge policies across multiple platforms and datasets
- Partnering with the Marketing Technology Success Lead to define the roadmap and timeline for our CDP connections
Requirements:
- Experience with a customer data platform (Adobe CDP is a plus) and building an actionable, unified customer profile through identity stitching
- Experience working with client-side JavaScript libraries (WebSDK a plus)
- Experience with defining precedence-based merge policies across multiple platforms and datasets
- Experience transforming data using coding languages such as JavaScript, HTML, CSS, and SQL
- Experience with field and schema creation, data mapping, and documenting this work
- Experience working with development teams and knowledge of custom tagging both in a tagging platform (Adobe Data Collection a plus) and directly in a web data layer
- Experience with Salesforce, sales automation and other sales technology platforms
- Experience with marketing automation platforms like Marketo/Pardot and other marketing technology platforms
- Excellent quantitative and analytical skills with exposure to businesses intelligence/analytics tools, data platforms and CDPs (Adobe CDP and Power BI are a plus)
- Excellent communication and presentation skills with the ability to present to senior leaders and foster collaboration and consensus building across diverse groups
- Experience working with multiple business groups to understand problems, map solutions and build a roadmap of priorities
Preferred Qualifications:
- Experience leading customer data strategy in a high-growth SaaS company
- An ambitious self-starting attitude with demonstrated ability and willingness to roll up sleeves and execute to get the job done
- 5+ years of experience
- BA/BS degree in Business, Marketing, Technology, Operations, or related field
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