Senior Luxury Brand Manager

hace 3 semanas


Xico, México Diageo A tiempo completo

About the Role

We are seeking a highly skilled Senior Luxury Brand Manager to join our team at Diageo. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive luxury brand growth.

Key Responsibilities

  • Develop and implement marketing business plans to craft a luxury leadership position for assigned products.
  • Hold accountability for a range of marketing activities, including localization and adaptation of global luxury growth drivers.
  • Build a culture-back brand plan for the assigned luxury portfolio to generate impact in key occasions.
  • Drive ATL and BTL communications strategy to build brand awareness in top 10% occasions and cultivate talkability through creative and groundbreaking ideas.
  • Develop and implement a captivating brand world that is alluring to consumers, driving instant recognition of the brand and cues luxury.
  • Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media.
  • Respond quickly to opportunities and challenges across markets and functions, taking advantage of a plethora of brand-building opportunities and resolving problems at pace.

Requirements

  • Marketing professional with the ability to build brands as beacons of desire.
  • Curious about trends and talkability.
  • Deep consumer understanding and cultural intelligence to build brands in culture and make many consumers dream.
  • Experienced partnering with agencies/culture/pr counterparts to drive connected thinking across teams.
  • 6+ years of experience in brands, media, luxury experiences across a portfolio of luxury brands.

About Us

Diageo is the world's leading premium drinks company, with over 200 brands sold in more than 180 countries. We're a diverse and inclusive company that celebrates our people's unique passions, commitments, and specialist skills. Our ambition is to be one of the best performing, most trusted, and most respected consumer products companies in the world.



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