Digital Growth Strategist for Emerging Markets
hace 7 días
PayJoy is a mission-driven financial services provider dedicated to empowering under-served customers in emerging markets to achieve financial stability and success. Leveraging its patented technology, the company offers innovative lending solutions that utilize smartphones as digital collateral. Its cutting-edge machine learning, data science, and anti-fraud AI capabilities enable it to provide the lowest cost and qualify the most customers in the industry.
With a strong focus on profitability and sustainability, PayJoy has made significant strides since 2024, bringing billions of dollars in credit to 12 million customers while doubling in the last two years.
This RoleWe are seeking an experienced Senior Performance Marketing Manager to drive growth across our portfolio of products, including phone finance, credit lines, and cards. The ideal candidate will have a proven track record of successfully growing new B2C products, particularly in the fintech and lending space where customer quality and LTV are paramount.
The successful candidate will have deep experience working with Google, Meta, and marketing technologies to track attribution and incrementality. As one of our growth team leaders, you will be self-driven and expert in establishing scalable systems for rapid test and scale of customer acquisition methodologies. You will partner with brand marketing, design, creative production, product, and operations teams to drive business growth.
Key Responsibilities:- Establish marketing technologies required for clear paid marketing attribution and results
- Drive paid marketing strategy and execute on campaigns for product growth
- Deliver required volume of revenue from quality customers through paid marketing
- Track record of delivering growth through marketing initiatives within healthy CAC guidelines
- Experience establishing marketing technology to deliver precise attribution on conversions across multiple platforms
- Experience working with referrals, influencer marketing, and other channels
- Analytical mindset with experience in A/B testing and some familiarity with SQL
- Experience with SEO/SEM and content marketing strategies
- Experience driving B2C products, including working with different sales channels, such as online to offline sales, e-commerce, and call center sales
- Company-funded health and dental insurance for employees and immediate family members
- Life insurance
- 30 days of Christmas bonus
- 20 days paid vacation
- 50% vacation premium
- 13% saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual coworking travel allowance
- $2,000 USD annual professional development allowance
- $500 USD annual fitness allowance
- $500 USD phone finance allowance
- $250 USD home office equipment allowance
- $200 USD headphone allowance
At PayJoy Inc., we are committed to being an equal employment opportunity employer and welcome people from diverse backgrounds. We do not discriminate based on protected characteristics, including race, religion, color, national origin, gender, sexual orientation, gender identity, age, or disability status.
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