Marketing Strategist
hace 4 días
About Wella Operations US LLC
At Wella Operations US LLC, we empower individuals to look, feel, and be their true selves through innovative beauty solutions.
We are a leading global beauty company with a presence in over 100 countries and a team of 6,000 employees worldwide.
Job Description:
This role offers an exciting opportunity to develop hands-on experience in marketing execution, project coordination, and stakeholder management in a fast-paced environment.
You will support the execution and coordination of marketing strategies for the Retail Hair category in the LATAM region.
Key responsibilities include:
- Supporting the execution of marketing campaigns and brand activations across LATAM.
- Coordinating the adaptation and localization of global brand campaigns to align with local market needs.
- Assisting in managing the creation and distribution of promotional materials, ensuring consistency across retail channels.
- Collaborating with internal teams, agencies, and external partners to guarantee smooth implementation of marketing activities.
- Monitoring and reporting on the performance of marketing initiatives, providing insights and recommendations based on KPIs and sales data.
- Supporting the development and management of digital content for e-commerce platforms and social media.
- Coordinating logistics and execution in partnership with trade marketing activities, ensuring optimal visibility at retail points of sale.
- Maintaining up-to-date marketing materials, databases, and tools to ensure seamless execution of projects.
- Assisting in budget tracking and administrative processes related to marketing operations.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Communication, or related fields.
- 1-2 years of experience in marketing coordination or retail marketing in the consumer goods, beauty, or retail sector.
- Strong organizational skills, ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- High attention to detail, accuracy in project execution and reporting.
- Ability to work effectively with cross-functional teams and external partners.
- Proficiency in marketing software, Nielsen, Excel, and PowerPoint.
- Native Spanish and intermediate-advanced English (spoken and written).
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