Media Planning Coordinator
hace 1 mes
Sony Pictures Entertainment, Inc. is seeking a skilled Media Planning Analyst to join our team. This role involves strategically scheduling on-air promos and secondary elements to promote our series and films on SONY, AXN, and Sony Movies channel.
About the Role:
As a Media Planning Analyst, you will work closely with Traffic, Operations, On Air Creative, Post-Production, and Media Planning Manager to build integrated campaigns to support premieres, ongoing programs, and special events.
Key Responsibilities:
- Strategically schedule PROMOS, SHORT FORMATS & SECONDARY ELEMENTS to promote our series and films on SONY, AXN, and Sony Movies channel.
- Monitor the reach and frequency goals of each campaign - Advance Reach and Frequency Report.
- Verify that all information for the placement of promos is correctly assigned, including start date, end date, length, feeds, promo type, etc.
- Provide reports from different media software's.
- Review the promotional campaigns inventory and On-Air Creative deadlines to ensure they align with the requirements for supporting campaigns and special events.
- Maintain, monitor, and send promo house numbers from Promo Portal to Vision. Ensure that usage dates, changes, deliveries, and applicable feed information is correct.
- Provide input to Media Planning Manager regarding the development of needed promotional elements (i.e., spot lengths, tracks & campaign adjustments).
- Report any differences between planned and aired - Post Run Reconciliation.
- Responsible for setting up the appropriate rules for each promo available in GripIt.
- Update the inventory of promotions and interstitials on a weekly basis.
- Responsible to cover co-worker logs and planning in the event of absences or vacation.
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