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Innovation Front End Manager

hace 1 mes

Monterrey, Nuevo León, México The HEINEKEN Company A tiempo completo

We are committed to fostering an environment where people can fully unlock their potential and enjoy their work. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly. We have a passion for quality in everything we do, and we invest in our people, new technologies, and continuous improvement processes in our organization.

Key Responsibilities:

  • Develop full Innovation Front End explorations based on briefs:
    • Generate, in partnership with the Strategic Insight Manager, full front end explorations, developing and leveraging a deep understanding of the consumer in this space, and a broad understanding of the market and category landscape in the target OPCOs.
    • Develop a range of compelling concepts of which 2-4 pass action standards on screening and enter the pipeline for future development.
  • Develop winning fully defined Innovation propositions:
    • Working from validated concepts that have entered the pipeline, work with a cross-functional team to build fully defined consumer propositions which contain:
      • A finalized design
      • A finalized liquid
      • A full Commercial proposition (consumer and customer benefits and price point)
      • A business case to +/-25%
  • Develop expertise as a 'go to' person across HNV on areas of expertise:
    • Become subject matter experts in the areas where front end and proposition development is being led eg a consumer territory or a category.
    • Actively lead the sharing of expertise across the business where relevant.

At HEINEKEN México, our commitment is to respect people, society, and the environment. We are against any discriminatory practice of religion, sex, political tendency, socioeconomic level, or ethnic origin.