Senior Marketing Data Analyst

hace 3 días


Ciudad de México, Ciudad de México Royal Caribbean Group A tiempo completo

We are seeking a highly skilled Senior Marketing Data Analyst to join the Royal Caribbean Group team. As a key member of our marketing analytics team, you will be responsible for conducting end-to-end exploratory data analysis to support Smart Audience-driven marketing campaigns.

Key Responsibilities
  • Conduct in-depth data analysis from various sources to define data parameters according to ETL logic.
  • Leverage data exploration and discovery analysis to quantify segments connected to Smart Audience recommendations and A/B tests.
  • Analyze results of Smart Audience A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data.
  • Develop insights and recommendations based on the results of Smart Audience A/B tests to improve campaign performance and achieve marketing objectives.
  • Collaborate with cross-functional teams to develop and implement data-driven marketing strategies.
  • Stay up-to-date with the latest trends and best practices in marketing analytics and data analysis.
Requirements
  • Bachelor's degree in statistics, data science, marketing, or a related field.
  • 5+ years of experience in marketing analytics, data analysis, or a related field.
  • Strong understanding of statistical concepts, such as confidence intervals, p-values, and statistical significance.
  • Proficient with data analysis tools, such as Excel, Power BI, and Adobe Analytics.
  • Demonstrate high-level proficiency in data management, data mining, descriptive analysis, and predictive modeling.
  • Excellent communication skills, with the ability to present complex data and insights in a clear and concise manner.
What We Offer

A competitive salary of $120,000 per year, a comprehensive benefits package, and a dynamic work environment make this an exciting opportunity for any data analyst looking to take their career to the next level.


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