Marketing Excellence Director

hace 2 semanas

Guadalajara, Jalisco, México Brown-Forman A tiempo completo

As a key member of Brown-Forman’s Marketing team, the Brand Manager plays a pivotal role in driving profitable growth for our brand.

Key Responsibilities:

  • Develop and implement strategic plans for the brand, ensuring alignment with business objectives and optimal resource allocation.
  • Collaborate with internal departments to develop brand plans that meet agreed business strategies, including profit, volume, and consumer KPIs targets.
  • Lead the execution of brand plans, ensuring best-in-class execution and managing post-evaluation of activities.
  • Manage the marketing team under its scope, providing guidance and support to ensure successful project delivery.
  • Drive market research and leverage data/insights gathered in partnership with the Consumer & Shopper Insights team, agencies, media efforts, and business analytics to gain a deeper understanding of consumer behavior, market landscape, business needs, and competition.
  • Evaluate current and future opportunities in the market and develop strategies to capitalize on them.
  • Lead the briefing, development, and approval process for all local creatives, or global creative adaptation, working closely with the Global and Regulatory teams.
  • Responsible for the relationship and performance of 3rd-party agency partners, i.e., PR, digital, media, and promotion.

Requirements:

  • 5+ years of consumer marketing experience.
  • Proficiency in English.
  • Ability to conduct data analysis from several sources that produce actionable insights.
  • Strong organizational skills; ability to lead multiple projects and manage project teams on an ongoing basis, in a deadline-oriented environment.
  • Demonstrated ability to develop and maintain strong relationships with multiple stakeholders.
  • Demonstrated ability to work independently; self-motivated, leadership ability, and management skills.
  • P&L expertise in terms of understanding, management, and recommendations.
  • Experience managing agency partners (creative, media & developers), or within agencies.

About Us:

Brown-Forman is a leading premium spirits company, and we are committed to building a culture that values diversity, inclusivity, and teamwork. As a Brand Manager, you will have the opportunity to grow both personally and professionally, working on innovative marketing campaigns and developing strong relationships with internal stakeholders.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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