Digital Marketing Director

hace 2 meses

Ciudad de México, Ciudad de México Marriott International A tiempo completo
Job Title: Digital Marketing Director

The Digital Marketing Director will be responsible for developing and executing digital marketing strategies to drive business growth and customer engagement for Marriott International's Caribbean and Latin America region.

Key Responsibilities:
  • Develop and implement digital marketing plans to drive direct bookings and channel growth
  • Lead customer journey strategic development and implementation in the digital spaces across enterprise ecosystems
  • Implement and lead adoption of Marriott's technology growth platform initiatives
  • Lead the global Marketing and Personalization Acceleration focus and priority for Caribbean and Latin America
  • Plan and implement continent-specific content authoring and product ownership
  • Focus on performance, optimization, and enhancement of consumer-facing digital products
  • Lead marketing technical operations through management of key digital resources and global project management tools
  • Support customer and audience management projects
  • Serve as the lead for globally driven digital tools and adoption of new tools, product, and technologies
  • Support the integrated marketing strategy for the business segment
  • Monitor and report ongoing results against stated annual goals and MBOs
Requirements:
  • 4-year degree from an accredited university in Business Administration, Hospitality, Tourism, Marketing, or related major
  • 4+ years of experience in a similar role, previous focus on brand and/or integrated/digital marketing
  • 2+ years managerial experience
  • Expertise in developing and managing digital and/or marketing strategies across various channels, platforms
  • Spanish and English language proficiency spoken and written required
  • Prior experience in the field of digital, digital product development, digital technology; integrated marketing experience preferred
Preferred Qualifications:
  • MBA or similar advanced degree
  • Portuguese language proficiency
  • Experience with digital media and online distribution

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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