Strategic Brand Marketing Leader for Global Campaigns
hace 16 horas
About Zendesk
">Zendesk, Inc. is a leading provider of customer service software that aims to bring calm to the chaotic world of customer support. With billions of conversations powered by our platform, we empower brands to deliver exceptional experiences.
">Your Role
">We are seeking an experienced Group Brand Manager to lead our global brand marketing efforts. As a key member of our team, you will be responsible for developing and executing integrated marketing campaigns that drive business results.
">Key Responsibilities
">* Analyze market trends, customer insights, and competitive landscape to inform campaign briefs and communication strategies.
* Develop and execute integrated marketing campaign strategies that align with Zendesk's overall OKR goals and objectives.
* Oversee full-funnel global marketing campaigns, from brief to concept to execution. Manage timelines, budgets, and cross-functional teams (internal and external) to ensure seamless creative development and delivery.
* Monitor and analyze brand performance metrics, providing regular reports to the executive team.
* Adjust strategies based on performance data and market feedback.
* Ensure campaign implementation follows brand guidelines and organizational values.
* Identify marketing opportunities to inspire brand growth and differentiation.
* Stay up-to-date with industry trends, emerging technologies, and best practices in campaign strategy.
* Foster a culture of creativity and innovation within the brand and storytelling team.
Requirements
">To be successful in this role, you will need:
">* 10+ years of experience in campaign management or marketing, with at least 2 years in a leadership role.
* Proven track record of developing and executing successful campaign strategies from brief through execution and performance reporting.
* Experienced in agency/vendor management; managing budgets.
* Possess an ethos of "getting things done." Decisive, agile, and iterative; easily able to shift gears between thinking and doing with a proven track record to thrive under ambiguity.
* Strong interpersonal skills to work closely with creative, channel, and communication teams, cross-functional partners and company leadership.
* Team-player attitude—your enthusiasm will get others to participate in our programs and be our advocates within their teams.
* Strategic problem solver that can see beyond the day-to-day work to help reach company OKRs, marketing and sales goals, build a stronger brand, and improve connection with our customers.
* Basic Qualifications: 8+ years of experience in campaign management or marketing, with at least 2 years in a leadership role. Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. Strong analytical skills with the ability to translate data into actionable insights. Exceptional project management, prioritization, and attention to detail—you'll be managing multiple timelines with different stakeholders. Excellent communication and presentation skills. Ability to think strategically and creatively. Proficiency in marketing tools and software, including market research and analytics platforms.
Compensation
">The annualized base salary range for this position is $123,000 - $185,000, depending on your location and experience. This role may also be eligible for bonus, benefits, or related incentives.
">About Us
">Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. We welcome applicants from all backgrounds and perspectives.
">Location
">This role can be performed remotely, but occasional travel to our offices may be required.
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