Innovation Product Development Manager

hace 3 días


Monterrey, Nuevo León, México The Heineken Company A tiempo completo
Job Title: Innovation Product Development Manager

We are seeking a highly skilled Innovation Product Development Manager to join our team in Monterrey, Mexico. The ideal candidate will have experience in developing innovative front-end explorations and creating winning consumer propositions.

In this role, you will be responsible for:

  • Developing full front-end explorations based on briefs, leveraging deep consumer understanding and market insights.
  • Creating a range of compelling concepts, with 2-4 passing action standards on screening and entering the pipeline for future development.
  • Building fully defined consumer propositions, including finalized design, liquid, commercial proposition, and business case.

You will also become a subject matter expert in front-end and proposition development, sharing expertise across the business and actively leading the sharing of knowledge.

We offer a competitive salary of $120,000 - $150,000 per year, depending on experience and qualifications. Our company values include bringing fun to consumers' lives, promoting products responsibly, and fostering an environment where people can unlock their potential.

We Go Places How about you? Location: Monterrey Function: Commerce Sub Function: Commerce - Marketing - Brand Management Type of Contract: Permanent Responsibilities Develop full Innovation Front End explorations based on briefs: Generate, in partnership with the Strategic Insight Manager, full front end explorations, developing and leveraging a deep understanding of the consumer in this space, and a broad understanding of the market and category landscape in the target OPCOs. Develop a range of compelling concepts of which 2-4 pass action standards on screening and enter the pipeline for future development. Develop winning fully defined Innovation propositions: Working from validated concepts that have entered the pipeline, work with a cross-functional team to build fully defined consumer propositions which contain: A finalized design A finalized liquid A full Commercial proposition (consumer and customer benefits and price point) A business case to +/-25% Develop expertise as a 'go to' person across HNV on areas of expertise: Become subject matter experts in the areas where front end and proposition development is being led eg a consumer territory or a category. Actively lead the sharing of expertise across the business where relevant. At HEINEKEN México our commitment is to respect people, society and the environment. We are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin.
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