Global Brand Strategist

hace 7 días


Guadalajara, Jalisco, México Brown-Forman A tiempo completo

We are seeking a skilled Global Brand Strategist to join our team at Brown-Forman. In this role, you will be responsible for developing and implementing strategies to drive profitable growth across our luxury spirits portfolio.

About the Role

As a Global Brand Strategist, you will work closely with cross-functional teams to develop and execute marketing plans that meet business objectives. This includes managing brand spending, collaborating with agencies, and leading market research efforts to gain insights into consumer behavior and market trends.

You will also have the opportunity to lead activation of marketing strategies directly in collaboration with sales teams to ensure alignment between retail and direct consumer experiences.

Responsibilities
  • Develop and implement marketing strategies to drive profitable growth across the luxury spirits portfolio.
  • Manage brand spending to ensure optimal resource allocation and highest return on investment.
  • Collaborate with agencies and internal stakeholders to develop and execute marketing plans.
  • Lead market research efforts to gain insights into consumer behavior and market trends.
  • Activate marketing strategies directly in collaboration with sales teams to ensure alignment between retail and direct consumer experiences.
Requirements
  • 5+ years of experience in consumer marketing, preferably in the spirits industry.
  • Proficiency in English and ability to conduct data analysis from various sources.
  • Strong organizational skills and ability to lead multiple projects simultaneously.
  • Demonstrated ability to develop and maintain strong relationships with multiple stakeholders.
  • P&L expertise and experience managing agency partners (creative, media & developers).
What We Offer

Brown-Forman is committed to providing a comprehensive compensation package that reflects individual and company performance. The estimated salary range for this role is $85,000 - $110,000 per year, depending on experience.

In addition to a competitive salary, we offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. These include total rewards programs, equity incentives, health insurance, retirement savings plans, and more.


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