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Marketing Specialist

hace 2 meses


Xico, México Informa Markets México A tiempo completo

About Informa Markets México

We are a leading international events company, digital services provider, and academic experience group. We connect people and markets through audience solutions, specialized digital content, hybrid events, and market intelligence, building a relationship and business journey between companies and markets 365 days a year.

We help with attracting, converting, and engaging new customers, combining physical and digital actions, providing relationships, experiences, and businesses to customers worldwide.

About the Role

We are seeking a Marketing Specialist to join our team for the next six months. This is an exciting opportunity to immerse in the world of sustainable events in Mexico.

Key Responsibilities

  • Execute marketing plans and actions for our visitors, exhibitors, and digital communities.
  • Lead the top-level marketing strategy for the brand overall, requiring technical aptitude and comfort with using multiple platforms and channels.
  • Develop clear value statements and customer personas, ensuring they manifest in our customers' digital journeys and campaign touch points.
  • Develop PR, social media, and content marketing plans with internal and external resources, including release and editorial calendars, content development, and oversight of related budgets.
  • Own event look, feel, voice, and develop and distribute brand standards, overseeing consistency across all channels.
  • Oversight of all data capture and management-related activities and technologies for the brand, including registration, data enrichment, post-event, and in-cycle standard and ad hoc analytics.
  • Partner with Show Managers to optimize association and media relationships for audience acquisition and engagement opportunities.

Requirements and Qualifications

  • Bachelor's degree (or equivalent) in marketing, communication, or related field.
  • 3+ years of marketing leadership experience.
  • Self-motivated with strong interpersonal skills, ability to work with multiple teams, and take direction from multiple individuals and outside partners.
  • Experience managing digital channels, including web sites, mobile apps, SEM/SEO, IP targeting, etc.
  • Experience managing social media, including paid and organic content, editorial calendar management.
  • Experience with marketing automation campaign planning and delivery, including software such as Eloqua, Marketo, or ExactTarget/Salesforce Marketing Cloud.
  • Strong verbal and written communication skills in both English and Spanish.
  • Working with PowerPoint, Word, Excel, Outlook.
  • Desired experience in B2B events industries.