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Marketing Specialist

hace 2 meses

Ciudad de México, Ciudad de México Dairy Queen A tiempo completo

About Dairy Queen

Dairy Queen is a leading international brand with a rich history dating back to 1940. As a subsidiary of Berkshire Hathaway Inc., we are committed to delivering exceptional customer experiences through our commitment to quality, innovation, and customer satisfaction.

Job Summary

We are seeking a highly motivated and experienced Marketing Manager to join our team in Latin America. The successful candidate will be responsible for developing and executing marketing plans and programs to drive traffic, sales, and brand awareness for Dairy Queen franchisees.

Key Responsibilities

  • Strategic Planning and Execution
    • Develop and execute strategic plans and annual marketing calendars for assigned markets.
    • Collaborate with franchisees to ensure strategic plans are understood and supported.
    • Work with the regional team and Director of International Marketing to develop long-term brand strategies.
  • Agency Management
    • Monitor and manage agency communication with franchisees.
    • Hold agencies accountable for performance, media buying, creative direction, brand building, and budget compliance.
    • Conduct formal annual reviews of agency performance.
  • Digital Marketing and Social Media
    • Collaborate with internal teams and advertising agencies to manage digital objectives aligned with business goals.
    • Review and approve social media content, ensuring alignment with Marketing leadership and Legal department.
  • Relationship Management
    • Maintain effective relationships with international team members, franchisees, agencies, research companies, and vendors.
    • Present information, strategies, and concepts to cross-functional leaders and franchisees to inspire action and achieve corporate goals.
    • Assist with the leadership and management of Franchisee Advisory Councils (FACs).
  • Marketing Materials and Trademark Use
    • Work with agencies and vendors to develop and review marketing and creative materials for proper use of DQ trademarks.
    • Ensure local store marketing aligns with national strategies and marketing calendar.
    • Support and guide marketing managers in planning and executing local store marketing programs.
  • Business and Financial Analysis
    • Provide business and financial analysis of key issues, including comp sales, sales trends, and media activity results.
    • Evaluate promotions, media investments, and sales trends to inform planning recommendations.
    • Present analysis to internal and external stakeholders as appropriate.
  • Market Research and Analysis
    • Assist in consumer and product market research, including identifying target markets, monitoring trends, and projecting market potential.
    • Support new product development and innovation processes internally and with franchisees.
    • Lead the rollout and introduction of new products, including developing local marketing materials.
  • Product Launch Coordination
    • Spearhead the development and coordination of product launch kits.
    • Ensure alignment between brand strategy and product strategy to strengthen brand positioning.

Requirements

  • Education/Experience:
    • Bachelor's degree in Marketing or related field, MBA preferred.
    • 4-6 years of prior Marketing experience in consumer-related marketing organization(s), including consumer research, product development, and the development of advertising and promotional campaigns.
    • Experience working within a franchisor organization, preferably a QSR brand.
    • Experience with planning and executing digital and social media marketing programs.
    • Experience with teaching, planning, and ensuring trade zone level execution of LSM programs.
    • Demonstrable record of achievement in creating and leading a pipeline of product innovation across multiple platforms.
    • Track record of clear product successes, creating and leading from product inception to launch.
  • Skills:
    • Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
    • Creative thinker who can quickly develop innovative ideas across a wide variety of business units.
    • Relationship building skills with the ability to create mutually beneficial relationships with both internal and external clients.
    • Strong written and verbal communication skills, with the ability to articulate marketing strategies to a variety of audiences.
    • Well-organized with a high attention to detail and accuracy.
    • Ability to collaborate in a team environment.
    • Ability to lead other departments such as R&D, Operations, Training, and Supply Chain to complete projects on time.
    • Proficient in Microsoft Word, PowerPoint, and Excel.
    • Written and verbal fluency in English and Spanish.
    • Travel required for internal and external meetings. Local and international travel is required and is approximately 25%. Valid passport with no restrictions to global travel.

Additional Information

All your information will be kept confidential according to EEO guidelines. You must be work authorized in the United States without the need for employer sponsorship.

Our Commitment to Diversity, Equity, and Inclusion

We are committed to creating a culture of diversity, equity, and inclusion for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work; where we recruit, engage, and retain employees, franchise owners, and suppliers with diverse backgrounds and identities; and where everyone feels welcome engaging with our DQ brand.