Marketing Lifecycle Strategist

hace 2 semanas

Xico, México Paper Street Media A tiempo completo
Job Description

We are seeking a skilled Marketing Lifecycle Manager to join our team at Paper Street Media, LLC.

About the Role:

  • Collaborate with marketing, product, engineering, customer service, and data teams to identify opportunities for optimizing member journeys through activation, engagement, retention, and habit creation.
  • Develop and implement automation and campaigns to drive growth and improve customer loyalty.
  • Define strategy and KPIs for retention/engagement touchpoints and ideate new subscriber engagement and content marketing initiatives.
  • Own the subscription lifecycle and identify churn reasons, testing new ideas and collaborating with data teams.
  • Create and execute programs enhancing and building improved transparency of subscription benefits, advocating for subscribers across the company.
  • Manage triggered campaigns across multiple channels, deeply understanding the customer experience and developing segmentation.
  • Implement personalized marketing campaigns across channels, improving customer loyalty and retention strategies.
  • Own retention marketing KPIs and A/B test campaigns, aligning and reporting retention metrics with insights regularly.
  • Collaborate with product, paid media, brand, business intelligence, and engineering teams, staying up-to-date on industry trends and best practices in lifecycle marketing.

Requirements:

  • Bachelor's degree in marketing, business, or related field.
  • 4-5 years of experience in marketing creative operations, production, and/or project management, preferably at an entertainment studio, network, or agency.
  • Strong understanding of customer behavior and segmentation, mastery of digital marketing channels at various stages of the customer journey.
  • Experience with marketing automation tools, such as HubSpot, Marketo, ESP, SFMC, Constant Contact, Sail Thru, Mailchimp, or Pardot.
  • Knowledgeable of the evolving advertising landscape, including exposure to/experience with digital marketing and media.
  • Desire to drive growth; data-driven and adept at working with numbers.
  • Strong project management skills, including conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations.
  • Experience with A/B testing and experimentation.
  • Strong communication and cross-functional skills, with the ability to engage, listen, and collaborate with internal departments to align on strategic solutions.
  • Strong technical proficiency/understanding of data and modeling infrastructure.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.

Salary Estimate: $120,000 - $150,000 per year, based on experience and location.

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