Marketing Communications Specialist LATAM
hace 7 días
Vivo is looking for a highly skilled Brand Strategy Manager to join its LatAm team. As a key member of the marketing team, you will be responsible for developing and executing integrated marketing communication (IMC) strategies that drive business growth and improve customer engagement.
Your primary responsibility will be to analyze core product features and competitor strategies to identify promotional opportunities. You will then design joint marketing strategies with the sales team that leverage marketing partnerships to enhance product and brand visibility across all sales channels.
Additionally, you will lead and execute a range of brand events that align with long-term brand strategy and product focus areas. This includes image-based IP events, global IP campaigns, major sales promotions, and user experience activities.
To succeed in this role, you will need:
- Bachelor's degree or above.
- At least 3 years of experience in integrated marketing planning for new products.
- Strong analytical and problem-solving abilities.
- Ability to work effectively in a fast-paced, dynamic environment.
- Fluency in English (spoken and written).
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