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Marketing Specialist I

hace 2 meses


Xico, México Thermo Fisher Scientific A tiempo completo

About Thermo Fisher Scientific

We are a leading global biotechnology company that enables our customers to make the world healthier, cleaner and safer. Our mission is to empower our customers to build a healthier, cleaner and safer world.

Job Summary

We are seeking a highly motivated and experienced Marketing Specialist to join our team in Mexico City. As a Marketing Specialist, you will be responsible for generating sales leads through efficient marketing initiatives, developing impactful marketing materials and tools, and staying current on effective customer outreach methods.

Key Responsibilities

  • Support the crafting and execution of a comprehensive annual marketing plan and budget in collaboration with the global downstream marketing team and commercial teams.
  • Collaborate closely with the Thermo Fisher global marketing team to stay updated on the latest marketing tools, guidelines and standards.
  • Produce and distribute marketing materials, gimmicks and campaign assets for both traditional and digital platforms to develop customer engagement and lead generation.
  • Grow and enhance the customer database.
  • Prioritize both physical and online marketing events for the company and its partners.
  • Facilitate internal communications, events and activities.
  • Manage sales leads across all sources and integrate them into Salesforce.
  • Evaluate marketing strategies (through pre and post-campaign analysis, customer insights, etc.) to refine and improve marketing efforts.
  • Partner with external vendors to ensure campaign success and task completion.
  • Establish metrics to measure marketing campaign efficiency.

Requirements

  • Over two years of experience in a business setting, handling multiple projects with a consistent record of meeting deadlines and budgets.
  • Experience in organizing events and a keen eye for detail.
  • Experience in an omni-channel environment, including print, digital, presentation, video and more.
  • A willingness to learn and adapt to new marketing tools.
  • Proficiency in Microsoft Excel, Adobe Illustrator, Eloqua or similar software.
  • Creativity, inquisitiveness, strong analytical and problem-solving abilities, and excellent communication and teamwork skills.