Senior Product Marketing Manager
hace 1 semana
Senior Product Marketing Manager - Amazon Mobile App
About the Role
We are seeking an experienced Senior Product Marketing Manager to lead the marketing strategy for the Amazon shopping app. As a key member of the Mobile Growth team, you will be responsible for developing and executing innovative marketing programs to drive mobile app adoption and engagement.
Key Responsibilities
- Own the mobile shopping app marketing strategy, including developing and delivering marketing experiments and programs to drive mobile app adoption and engagement.
- Collaborate and coordinate with the Mobile Growth technical, product, and analytics teams, as well as WW Mobile Marketing teams to identify opportunities and roll out programs.
- Represent Mobile Growth in key business reviews, including operating planning reviews and quarterly and monthly business reviews.
- Establish streamlined business processes across marketing campaigns, strategic partnerships, and business performance metrics.
- Develop, report, and continually improve business performance metrics, including experience using SQL or other analytical tools for conducting data analysis and experience with customer segmentation, profiling, and targeting.
What You'll Need
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Bachelor's degree or certificate of completion of studies required.
- At least 8+ years of professional background.
- Fluent in both English and Spanish.
About the Team
We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
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