Brand Manager Lead
hace 1 semana
Job Title: Brand Manager Lead
Estimated Salary: $80,000 - $120,000 per year.
Company Overview: Radwell is a leading international marketing firm with a strong presence in the Mexican market. We are seeking an experienced Brand Manager Lead to join our team and contribute to the development of effective marketing strategies for our clients.
About the Role: As a Brand Manager Lead, you will be responsible for adapting and implementing the International Marketing strategy for the Mexican market, ensuring that it aligns with local consumer preferences and cultural trends. You will work closely with our technical teams to ensure seamless integration of marketing content and develop metrics to evaluate the performance of media campaigns.
Key Responsibilities:
- • Localized Communication: Develop and adapt marketing messaging and branding strategies specifically for the Mexican and South American audiences to enhance engagement and brand loyalty.
• Website Management: Regularly update and optimize the local website to ensure it reflects current promotions, initiatives, and the brand's core values.
• Cross-Department Coordination: Collaborate with technical teams to ensure website functionality and seamless integration of marketing content.
• Support in Virtual Store Design: Assist in the design and layout of the virtual store to enhance user experience and drive sales.
• Generate Media Effectiveness Metrics: Develop and analyze metrics to evaluate the performance of media campaigns and inform future strategies.
Requirements: To succeed as a Brand Manager Lead, you should have a minimum of 2 years of experience in B2B Marketing. Proven track record in managing websites and social media platforms, with a strong understanding of analytics and metrics to measure campaign success. Proficiency in design tools and software for creating compelling visual content. Strong adaptability, excellent communication skills, and a customer-focused approach are essential.
Travel Requirements: Willingness to travel nationally and internationally as needed.
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