Marketing Strategy Manager

hace 4 días


Xico, México Lenovo A tiempo completo

Company Overview

">

We are Lenovo, a global technology powerhouse with a revenue of US$57 billion. Ranked #248 in the Fortune Global 500, we serve millions of customers every day in 180 markets.

">

About Us

">

Lenovo is a bold vision to deliver Smarter Technology for All. We have built on our success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.

">

Career Opportunity

">

As a Marketing Strategy Manager - Channel Development, you will be responsible for working together with sales team (KAMs) to develop the marketing strategy and plans aligned to channel needs & client's objective, to reach the KPIs previously defined at the company's annual plan.

">

Job Responsibilities

">
  • ">
  • Develop Annual sales & investment analysis, for each client in charge.

    ">
  • Deep knowledge of the vision, objectives, strategies & activities by the clients in charge.

    ">
  • Investigation of insights & new communication tools/media of the industry, competitors, and more specifically for the clients in charge, its shopper, and its trends.

    ">
  • Develop the annual and quarterly marketing plan by client, considering a consumer centric strategy to provide a better engaging experience to our customers and help driving sales. Considering the budget.

    ">
  • Responsible for marketing budget for clients in charge.

    ">
  • Develop marketing launch plan by client considering budget and aligned to brand strategy.

    ">
  • Provide strategic direction to TRADE MKTG to win at each client in charge.

    ">
  • Develop marketing proposals that change sales trends, based on sales weekly knowledge by client.

    ">
  • Take advantage of brand sponsorship to improve sales.

    ">
  • Daily business follows up to assure the execution of the marketing plan at the client in charge.

    ">
  • Qualitative & quantitative analysis of the marketing investment (ROI/ learning).

    ">
  • Conducts deep dives into marketing performance data, market research, customer insights, and looks for connections that will help to guide decision making on marketing and branding strategy. Understands how different variables impact performance of marketing activities and makes recommendations for changes to strategic direction.

    ">
  • Propose content ideas for Motorola Campaigns on each client, based on insights.

    ">
  • Develop strategic presentations for middle & top management of internal & external clients.

    ">
  • Brief, execution & post evaluation of holistic comarketing campaigns from ATL (on & off media) to marketing experience at POS.

    ">
  • Negotiations with the client ́s mkt and commercial team to approve the marketing plan & investment and achieve additional actions without costs for Motorola.

    ">
  • Self continuously develops marketing & managerial skills (strategic thinking, consumer centricity, planning & organizing).

    ">
  • Administrative activities to make things happen: briefs, PO, etc.

    ">
">

Required Skills and Qualifications

">

You must have knowledge of total company KPIs, source of growth for Motorola Mx, macro brand & media strategy and channel strategy.

">

Benefits

">

We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.

">

Salary

">

The estimated salary for this position is around $90,000-$120,000 per year, depending on experience.



  • Xico, México Palo Alto Networks A tiempo completo

    About Palo Alto NetworksWe're a cybersecurity company that partners with our customers to protect their digital way of life. Our mission is to make each day safer and more secure than the one before.Job DescriptionThis is an exciting opportunity to join our team as a Senior Country Marketing Manager in Mexico. As a member of our regional marketing team,...


  • Xico, México L'Oreal A tiempo completo

    Company OverviewL'Oréal is a leading beauty and cosmetics company that aims to offer the right product to the right consumer through various channels. With a strong commitment to innovation and customer satisfaction, we strive to create engaging brand experiences.Job DescriptionWe are seeking a skilled Brand Manager to join our team. As a key member of our...


  • Xico, México Servicios Comerciales Amazon Mexico S. De R.L. De C.V. A tiempo completo

    **About the Role:**Servicios Comerciales Amazon Mexico S. De R.L. De C.V. is seeking a talented Marketing Manager to lead our growth strategy in Mexico.The ideal candidate will have 5+ years of experience in marketing, with a proven track record of driving customer acquisition and engagement using data and metrics.Responsibilities include designing and...


  • Xico, México Glidewell Mexico City A tiempo completo

    About the RoleWe are seeking an experienced Marketing Strategy Leader to join our team at Glidewell Mexico City. The ideal candidate will have a strong background in marketing and the ability to develop and implement effective marketing strategies.


  • Xico, México Magic A tiempo completo

    Job OverviewWe are seeking a highly skilled Digital Marketing Manager to join our team at Magic. As a key member of our operations department, you will be responsible for overseeing and optimizing our multi-channel marketing funnels and affiliate programs.Your primary goal will be to ensure consistent monitoring of marketing strategies and implementing...


  • Xico, México Cambridge University Press & Assessment A tiempo completo

    Role OverviewAs Head of Marketing, Mexico, you will define and implement Cambridge's marketing and media strategy across various educational segments. This includes spearheading innovation by crafting a marketing strategy that maximizes brand impact and Return on Marketing Investment (ROMI), overseeing annual marketing planning and PR strategies that align...


  • Xico, México Capgemini A tiempo completo

    **About Us:**At Capgemini, we are committed to delivering exceptional marketing solutions that drive business growth.As a Senior Marketing Strategy Executive, you will play a key role in shaping our marketing strategy and developing innovative campaigns that resonate with our target audience.**Responsibilities:**- Develop and execute multi-channel marketing...


  • Xico, México Amex A tiempo completo

    **About the Role**We are seeking a talented Business Strategy Manager to join our team. In this role, you will play a critical part in supporting the development of growth and analytic strategies to increase performance and drive execution.As a Business Strategy Manager, you will be responsible for enhancing business decision-making processes by providing...


  • Xico, México Pepsico A tiempo completo

    CultureNo two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. We are committed to fostering a diverse workforce by creating a collaborative, equitable, and inclusive space where everyone has a voice. At PepsiCo, we create a Space to be you.Key ResponsibilitiesCoordinate and execute...

  • Sales Strategy Manager

    hace 5 días


    Xico, México Dupont A tiempo completo

    At DuPont Water & Protection, we are seeking a seasoned Sales Strategy Manager to drive growth and expansion in the highly strategic Kevlar segment across Mexico, Central America, and the Caribbean (MCAC) region.This role involves leading one of the top direct customers globally for the segment, serving as a benchmark for product development and market...


  • Xico, México Servicios Comerciales Amazon M A tiempo completo

    Job DescriptionWe are seeking a driven, analytical, results-oriented, and creative Senior Marketing Manager to join our Owned & Operated Channel Marketing team in LATAM.This individual will develop and drive marketing strategy for key Amazon Music services in LATAM, supporting campaigns across owned and operated channels to drive growth and engagement...


  • Xico, México Citi A tiempo completo

    Job Title: Quantitative Strategy ManagerJob Description:As a Quantitative Strategy Manager at Citi, you will be responsible for driving business decisions with data-driven insights. You will have a strong background in quantitative analytics, operations research, and strategic business analysis.Key Responsibilities:Analyze market trends and develop...


  • Xico, México L'Oreal A tiempo completo

    For over a century, L'Oréal has been dedicated to delivering the best of beauty to people around the world. As a Trade Marketing Manager, you will be part of a dynamic team that is passionate about innovation and scientific excellence.**Job Description:**About the JobThe successful candidate will be responsible for developing and implementing the Trade...


  • Xico, México Nike A tiempo completo

    Role OverviewThe successful candidate will lead the Men's Brand Marketing team in LATAM, directing consumer brand strategy for Football, Running, and Sportswear. This involves developing and executing end-to-end integrated marketing plans that drive brand impact, maximize resource utilization, and achieve business growth.Key ResponsibilitiesDirect the...


  • Xico, México Community Manager Y Rrpp (Relaciones Publicas ) A tiempo completo

    Responsabilidades del Cargo:Se busca a un profesional con experiencia en comunidad manager y RRPP para llevar a cabo varias responsabilidades. Estas incluyen crear y gestionar contenido para redes sociales, diseñar banners y realizar marketing digital.Se requiere tener experiencia previa en creación de contenido, manejo de redes sociales y diseño de...


  • Xico, México Youtube A tiempo completo

    About the Role:The Associate Product Marketing Manager (APMM) program is a global initiative that provides early career marketers with opportunities to develop their skills and expertise. As an APMM, you will be part of a dynamic team that drives growth marketing and optimization, contributes to Google's brand strategy, generates user insights, and manages...


  • Xico, México Bytedance A tiempo completo

    **Job Overview**TikTok is seeking a Senior Marketing Strategist to lead local marketing efforts in LatAm. As the Senior Marketing Manager, you will drive market strategy, develop campaign plans, and execute cross-functional projects.


  • Xico, México Red Bull A tiempo completo

    Job Title: LATAM Marketing Manager - Strategic GrowthAbout Red Bull:We are an award-winning, globally distributed multi-platform media company that inspires with beyond the ordinary stories. Our media teams create and program unique and authentic content to engage our consumers.The LATAM Marketing Manager has the responsibility to establish Red Bull as a...


  • Xico, México Unilever A tiempo completo

    Job Overview:We are seeking a seasoned Procurement Manager for Marketing Operations to join our team at Unilever. As a key member of our global procurement organization, you will be responsible for leading strategic initiatives that drive business growth and improve operational efficiency in the marketing spend area.About Our Business:Unilever's Ice Cream...


  • Xico, México Capgemini A tiempo completo

    **Company Overview:**Capgemini is a global leader in technology consulting and digital transformation services. With a presence in over 340 locations worldwide, we offer a unique opportunity to work with diverse clients and projects.**Job Description:**We are seeking a highly skilled Marketing Campaign Development Manager to join our team. In this role, you...