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Senior Manager of Digital Experience
hace 2 meses
Join OpenTable, a leading provider of online restaurant reservations and table management solutions, as a Senior Manager of Digital Experience. In this role, you will be responsible for driving our B2B digital strategy to the next level, leveraging your expertise in SEO strategy development, UX design, and traffic-to-MQL conversion optimization.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to increase organic search traffic and rankings for our 13 B2B websites globally.
- Oversee the design and user experience of our website to ensure it is user-friendly, engaging, and optimized for traffic-to-MQL conversion.
- Analyze website performance data and user behavior to identify opportunities for improvement.
- Lead A/B testing initiatives to optimize website elements and enhance user experience, leading to conversion rate improvement.
- Collaborate with content creators to ensure all website content is SEO-focused to improve organic traffic month-over-month.
- Manage the development and implementation of new website features and functionalities.
- Monitor and report on weekly website performance metrics, providing insights and recommendations to senior leadership.
- Stay up-to-date with the latest SEO, UX, and conversion optimization trends and standard processes.
- Mentor and develop a team of developers and a SEO specialist.
Requirements:
- 8+ years of experience in website management, with a strong focus on SEO, UX, and conversion optimization. SaaS or technology roles are strongly preferred.
- 4+ years managing a WordPress site.
- Deep understanding of SEO standard methodologies and tools, such as Google Analytics and SEMrush.
- Expertise in A/B testing and conversion rate optimization strategies, including experience with A/B testing tools such as VWO or Optimizely.
- Experience managing website development projects, including working with developers and designers.
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Proficiency with managing an online chatbot to funnel leads to the correct pages and capture incremental MQLs.
- Experience leading a direct team and large-scale cross-functional projects.
- A proactive, innovative approach and the ability to stay ahead of industry trends.
- Outcome driven with a track record of identifying traffic growth opportunities and accelerating impact.
What We Offer:
- A competitive salary range of $796,582 MXN.
- A comprehensive benefits package, including Mexican Social Security (IMSS), Christmas Bonus, Paid Time Off, Bereavement Leave, Marriage Leave, Dental Insurance, Life Insurance, and Major Medical Insurance.
About OpenTable:
OpenTable is a leading provider of online restaurant reservations and table management solutions. With millions of diners, tens of thousands of restaurants, and 23+ years of experience, we are an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations, and increase revenue.
We are committed to diversity, equity, and inclusion, and we strive to create a workplace that reflects the diverse communities we serve. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment.
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