Digital Transformation Leader

hace 5 días


Juárez, Chihuahua, México Nasdaq A tiempo completo

About the Role

We are seeking a Digital Data Platforms Lead to serve as a critical link between Analytics, Marketing and Operation teams across the organization. This individual will be responsible for enabling digital initiatives via data and technology to deliver personalized experiences for our customers and drive business growth.

Key Responsibilities

  • Lead a team of professionals, setting direction and deploying resources on various projects.
  • Collaborate with organization-wide projects, providing guidance and expertise as needed.
  • Understand how other business units operate and have budget and profit/loss responsibility.

Digital Strategy Development

Design, develop, and implement digital strategies and/or pricing models to support the organization's products, services, or market sector.

Data Integration and Analysis

  • Identify, promote, and drive changes in processes and procedures needed to ensure better data collection.
  • Serve as the liaison for broader enterprise data/analytics teams by understanding data integration points and facilitating data collection strategies across the marketing and sales technology stack.

Requirements

  • Clear communication skills with the ability to explain design solutions to peers and new technologies to executives.
  • Strong background in MarTech and Marketing Operations Performance with knowledge of current campaign management tools.
  • Solid understanding of data segmentation, targeting, and the changing landscape based on third-party cookie depreciation.

About Us

Nasdaq is an innovative organization committed to delivering personalized experiences to our customers at scale.

Estimated Salary: $150,000 per year



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