Digital Shelf Optimization Specialist

hace 4 semanas


Xico, México Colgate A tiempo completo

About the Role

The Digital Shelf Specialist will be responsible for managing and optimizing the digital shelf of Hill's Pet Nutrition products across various e-commerce players in the Latin America region. This role is responsible for the digital shelf tracking ensuring that all product listings are accurate, up-to-date, and visually appealing to promote customer engagement and drive sales.

Main Responsibilities:

  • Digital Shelf Management
    • Ensure accurate product listings across all e-commerce platforms, including product descriptions, images, pricing, and availability among others.
    • Manage digital shelf optimization & tracking with internal teams and external partners.
    • Collaborate with internal teams to ensure content consistency and compliance with brand guidelines.
    • Regularly audit and update product information to reflect new launches, product discontinuations, and changes in product details.
  • Data Analysis and Reporting
    • Analyze sales data, traffic statistics, digital shelf scores and other key metrics to identify trends and opportunities.
    • Prepare digital shelf scorecard performance and provide actionable insights, follow up with internal and external partners that opportunities are addressed on time.
    • Use data-driven analysis to recommend improvements in product listings and e-merchandising strategies.
  • Cross-Functional Collaboration
    • Collaborate with marketing, sales, media, agency teams to ensure alignment on digital shelf scores.
    • Follow up with internal and external partners to foster growth within the channel.

Basic Qualifications:

  • Bachelor's degree
  • At least +3 years of experience in e-commerce / e-retailers, digital marketing, or a related field
  • Proficiency in managing e-retailers and digital shelf tools
  • Strong understanding of SEO principles and best practices
  • Excellent analytical skills with the ability to interpret data and translate it into actionable strategies
  • Outstanding attention to detail and organizational skills
  • Strong communication and interpersonal skills, with the ability to work collaboratively across departments
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
  • Bilingual proficiency in Spanish and English
  • Portuguese is a plus


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