Data Governance Expert
hace 2 semanas
Job Title: CDP Administrator - Marketing Operations
Job Description:
Zendesk's Global Marketing Operations team is seeking an experienced CDP Administrator to manage and maintain our CDP instance. This role requires a robust technical background, excellent problem-solving skills, and the ability to work cross-functionally across the organization.
The ideal candidate will oversee data integrations, monitor data ingress and egress between CDP and other marketing systems, and collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration.
Key Responsibilities:
- Oversee integrations to monitor data ingress and egress between CDP and other marketing systems.
- Maintain profile and segmentation definitions, activation schedules, and destination integrations.
- Collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.
- Establish a standardized CDP data model to create a common language for customer experience.
- Manage user access and permissions.
- Establish data best practices, including audience segmentation and activation among the global marketing community.
- Provide ongoing support and training to AEP end-users, ensuring they can utilize the platform effectively for their needs.
- Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
- Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.
- Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.
- Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.
Desired Skills and Experience:
- Hands-on experience configuring and managing CDP instances.
- Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation.
- Strong understanding of data integration, data quality, and data governance principles.
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Advanced SQL query writing and experience working multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake).
- Hands-on experience with Adobe Data Distiller is ideal.
- Self-starter with high motivation to succeed in a fast-paced work environment.
Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).
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