Data Governance Expert

hace 2 semanas


Xico, México Zendesk, Inc. A tiempo completo

Job Title: CDP Administrator - Marketing Operations

Job Description:

Zendesk's Global Marketing Operations team is seeking an experienced CDP Administrator to manage and maintain our CDP instance. This role requires a robust technical background, excellent problem-solving skills, and the ability to work cross-functionally across the organization.

The ideal candidate will oversee data integrations, monitor data ingress and egress between CDP and other marketing systems, and collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration.

Key Responsibilities:

  • Oversee integrations to monitor data ingress and egress between CDP and other marketing systems.
  • Maintain profile and segmentation definitions, activation schedules, and destination integrations.
  • Collaborate with the Enterprise Data & Analytics team to manage CDP's day-to-day operations and administration, ensuring the platform runs smoothly and meets performance and data hygiene benchmarks.
  • Establish a standardized CDP data model to create a common language for customer experience.
  • Manage user access and permissions.
  • Establish data best practices, including audience segmentation and activation among the global marketing community.
  • Provide ongoing support and training to AEP end-users, ensuring they can utilize the platform effectively for their needs.
  • Consult with Marketing to gather and prioritize use case requirements and translate them into technical data requests.
  • Extract, analyze, and interpret data from the CDP to drive actionable insights for targeted marketing campaigns.
  • Develop and deliver reports on audience insights, campaign performance, and data health metrics, aiding decision-making processes.
  • Ensure CDP operations adhere to data privacy laws (GDPR, CCPA, etc.) and comply with Zendesk's data governance policies.

Desired Skills and Experience:

  • Hands-on experience configuring and managing CDP instances.
  • Proven expertise in creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation.
  • Strong understanding of data integration, data quality, and data governance principles.
  • Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Advanced SQL query writing and experience working multiple tables and subqueries and analytics data warehouses (e.g. BigQuery, MySQL, Snowflake).
  • Hands-on experience with Adobe Data Distiller is ideal.
  • Self-starter with high motivation to succeed in a fast-paced work environment.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).


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