Digital Search Marketing Strategist

hace 1 semana

Ciudad de México, Ciudad de México Nasdaq A tiempo completo
About the Role

Nasdaq is a leading global provider of financial data and technology services. We are seeking an experienced Digital Search Marketing Strategist to join our team.

Estimated Salary: $120,000 - $150,000 per year

Job Description

The Digital Search Marketing Strategist will play a key role in shaping Nasdaq's digital brand by providing insights and recommendations for improving website traffic, keyword trends, content performance, and user experience.

This highly cross-functional role will involve partnering closely with our SEO and SEM agencies, web analytics team, technology team, product managers, and senior management to inform, educate and measure the total business impact of our web optimizations.

  • Champion SEO/SEM throughout the organization by providing meaningful insights on ways to measure content performance and page ranking.
  • Leverage and manage internal resources (SEO tools, Google Ads, Bing Ads, Google Tag Manager and Google Analytics 4) to pull together the search traffic story by exposing challenges, defining optimization methodology, and identifying appropriate sources of data/insights.
  • Deliver search engine marketing and competitor insights to accelerate organic growth and increase engagement within nasdaq.com by business area, product category and customer segment.
  • Partner with other subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation to improve key page metrics.
  • Research and develop a testing strategy to gain insights and improve the customer experience.
  • Ensure organic traffic priorities are reflected in content and tech strategy roadmap and execution.
  • Manage our SEO agency by defining priorities and opportunities for CRO testing on Nasdaq.com.
  • Partner with our SEM partners to manage PPC campaigns.
  • Manage the SEO migration efforts for domains, ensuring seamless transition, optimizing for search visibility, and maintain performance post migration.
  • Collaborate with cross functional teams to develop and execute migration strategies, conduct pre- and post-migration audits, and monitor and report on the impact of migration on search performance.
  • Conduct comprehensive technical SEO audits, identifying opportunities for improvement, and provide actionable recommendations to enhance website performance. Must be able to collaborate with development teams to implement SEO best practices, ensuring the technical integrity of the site driving organic performance.
  • Proven success in synthesizing SEO data, tracking and visualizing metrics for organic traffic, performing SERP analysis and testing hypotheses for organic traffic efficiency.
  • Proficient knowledge of SEO and SEM tools (Google Search Console, Google Ads, Bing Ads, BrightEdge) and traffic analysis tools (Google Analytics 4 (certified), Google Optimize, Google Tag Manager).
  • Excellent communication and presentation skills – proven experience of presenting data to a non-technical audience.
  • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done.
  • Experience in B2B brand marketing support, SaaS marketing preferred.
  • Experience working in content management systems with a proficient knowledge of HTML and Search Engine Optimization.
  • Excellent quantitative and analytical skills with a passion for constant improvement.
  • Experience working with sites that have multiple locales and languages and an understanding of localized copy and content.

We are committed to diversity and inclusion in the workplace and encourage applications from qualified candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other protected characteristic.

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