Scopely Performance Marketing Executive
hace 3 semanas
About This Role
We are seeking a highly skilled Performance Marketing Manager II to join our User Acquisition team in Mexico City on a hybrid basis. The ideal candidate will have a strong understanding of funnel conversion metrics, retention rates, and LTV predictions.
Key Responsibilities
- Independently manage significant performance marketing budgets across multiple channels to maximize games' growth and profitability.
- Strategize, execute, and continually optimize mobile campaigns on every critical mobile platform.
- Locate, negotiate, and develop creative and innovative solutions for acquisition.
- Grow and manage marketing partnerships for UA efforts across the globe.
- Design and execute A/B & multivariate testing and present results to related teams.
- Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users.
- Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
- Be an expert in UA with key knowledge to lead a team.
- Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology.
Requirements
- BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field.
- 2-4 years of experience in media buying/user acquisition/performance marketing.
- Strong analytical skills and attention to detail.
- Strong proficiency with Excel required, SQL is a plus.
- Proven ability to effectively communicate with cross-functional teams.
- Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus.
About Scopely
Scopely is a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.
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